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AI in Editorial: What Two Days of Testing Actually Taught Us
AI is already part of our industry. The real question isn't whether to use it, it's whether we're using it well. Are we optimised or just burning tokens needlessly. Earlier this year, the MetaBroadcast editorial team…
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MCP - Grounding Your LLM
Have you tried working with an LLM to improve your metadata? Has it become obvious that a lot of the responses are simply incorrect. There is a better way... MetaBroadcast can help ground your LLMs results.
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APIs: The Hidden Foundation of Modern Audience Measurement
Picture this: It’s Sunday night, and millions of viewers are simultaneously watching the season finale of a hit drama on traditional TV, catching up via streaming services, and debating plot twists on social media. For…
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Get a Clearer Picture of Your Audience with Clean Data
The way people watch content has changed dramatically. Today’s consumers don’t just “cord-cut”, they platform-hop with the fluidity of a Netflix algorithm. One moment they’re binge-watching on their smart TV, the next…
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Metadata is the New Strategic Currency in Media Monetisation
In the three years since I joined MetaBroadcast, metadata has moved from being a behind-the-scenes technical asset to a central driver of growth for content providers, audience measurement firms, and contextual…
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Sports Programming has a Metadata Problem
Why Metadata Matters in Sports Broadcasting: Solving Discovery Challenges for Fans and Platforms Alike Sports fans are some of the most passionate and loyal audiences in the world. They don’t just watch games, they…
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TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsen’s Gracenote
Collaboration will result in improved data quality and understanding of genre-level TV viewing London, 09 July 2025 - MetaBroadcast, the UK’s leading metadata management specialist, announced today that it was awarded a…
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Harmonising and Normalising Descriptive Metadata for Maximum Impact
Metadata is more than just information about content, it’s the backbone of a media company’s entire digital asset lifecycle. From creation and distribution to discovery and monetisation, effective metadata management…
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MetaBroadcast and IMDb Launch Groundbreaking Metadata Quality Audits to Boost Content Discovery and Monetization
London, UK, 07 May 2025 , MetaBroadcast, the leading metadata management provider for content aggregators and audience measurement firms, has joined forces with IMDb, the world’s most popular and authoritative source…
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Simplifying Complex Metadata Ingest with MetaBroadcast
Every day, MetaBroadcast works behind the scenes to manage, harmonise, and normalise metadata, ensuring customers receive data that’s clean, consistent, and accurate. But ingesting metadata from multiple sources is…
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Earth Day 2025: From Awareness to Everyday Action
Today is Earth Day, a moment to pause, reflect, and recommit to the planet we all share. But we know that meaningful change doesn’t happen in a single day. It happens in the choices we make every day, both individually…
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The Art of Genre Classification
Genre classification is crucial for how media companies organise, market, and distribute content, as well as conduct audience measurement. However, the process is inherently challenging due to the ever-evolving nature…
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Practical detail on how Atlas works for broadcasters, streamers and measurement bodies.