Active metadata, Platform-as-a-Service

Unleash the power
of your metadata

Power every platform with accurate, enriched content data. Unify feeds and formats for measurable audience insight.

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Our mission

MetaBroadcast powers high-quality, unified entertainment metadata at scale.

To empower media organisations with trusted, scalable metadata that reduces costs, drives operational efficiency, and unlocks new opportunities for measurement, discovery, and growth.

How we do it

Atlas, our Active Metadata Platform-as-a-Service, unifies and enriches data from any source. Acting as the bridge between systems and workflows, it ensures metadata is accurate, consistent, and ready to power critical business functions.

Our approach

Atlas is agnostic to data sources, ensuring seamless integration across your ecosystem. From ingestion and validation to cleansing, de-duplication and provenance tracking, Atlas delivers the integrity and reliability media organisations need.

Funnel diagram showing metadata reducing costs, delivering operational efficiency and avoiding operational drag

The result

A single, cost-optimised repository of clean, harmonised and traceable metadata.

Accurate audience measurement for strategic insights
Streamlined content aggregation to scale faster
Engaging discovery experiences to boost audience satisfaction
Operational efficiency and sustainability to lower costs and carbon footprint

Who we are

Three ways we move your metadata forward

Data specialist

Expertise in data architectures, workflows and the media-specific granular metadata that powers your business.

Technology provider

Automating the metadata journey from ingest to publish with our cloud-native platform.

Metadata catalyst

Continuously validating data quality and provenance to guarantee your data is always fit for purpose.

MetaBroadcast in numbers

Scale you can measure, accuracy you can trust

140M+

content IDs in our registry, with billions of data points processed daily

98%

typical automated accuracy on complex data models

30M+

transactions processed daily by Atlas, 99.9% availability

30%

estimated savings on metadata costs

50%

potential reduction in manual effort to ingest content records

150+

existing data integrations

Trusted by

The broadcasters, streamers and measurement bodies we work with

Seeing is believing. Schedule a demo.

Explore how Atlas can elevate your media strategy with a single source of truth for descriptive metadata.

Schedule a demo