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News

MCP – Grounding Your LLM

Have you tried working with an LLM to improve your metadata? Has it become obvious that a lot of the responses are simply incorrect.…

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Metadata is the New Strategic Currency in Media Monetisation

In the three years since I joined MetaBroadcast, metadata has moved from being a behind-the-scenes technical asset to a central driver of growth for…

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TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsen’s Gracenote

Collaboration will result in improved data quality and understanding of genre-level TV viewing

London, 09 July 2025 – MetaBroadcast, the UK’s leading metadata management…

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MetaBroadcast and IMDb Launch Groundbreaking Metadata Quality Audits to Boost Content Discovery and Monetization

London, UK – 07 May 2025 – MetaBroadcast, the leading metadata management provider for content aggregators and audience measurement firms, has joined forces with…

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Blogs

AI in Editorial: What Two Days of Testing Actually Taught Us

AI is already part of our industry. The real question isn’t whether to use it, it’s whether we’re using it well. Are we optimised…

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MCP – Grounding Your LLM

Have you tried working with an LLM to improve your metadata? Has it become obvious that a lot of the responses are simply incorrect.…

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APIs: The Hidden Foundation of Modern Audience Measurement

Picture this: It’s Sunday night, and millions of viewers are simultaneously watching the season finale of a hit drama on traditional TV, catching up…

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Get a Clearer Picture of Your Audience with Clean Data

The way people watch content has changed dramatically. Today’s consumers don’t just “cord-cut”—they platform-hop with the fluidity of a Netflix algorithm. One moment they’re…

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Collateral