Blogs

Atlas Enabling Sustainable Metadata Management

As a business, MetaBroadcast is committed to reducing carbon emissions across its business. Atlas, our cloud-based active metadata platform, provides metadata management for broadcasters, streaming…

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Preserve Long Term Data Integrity

‘Good’ metadata provides additional context and information about data that makes it more useful, organized, and discoverable.  Good data removes ambiguity, increases data transparency, and…

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A Unified Metadata Repository Providing Measurable Value

Imagine a metadata repository of high-quality contextual data describing individual titles within a content catalogue. This is the goal of all media organisations. However, each…

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The Undeniable Codependence of Data and Artificial Intelligence

Jamie Mackinlay, CEO

It’s January 2024, and many of us take a moment at this time of year to reflect on the year just past…

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Ensuring your content library is FAST-ready

If you are a media organisation, you are facing the headwinds of a market in transition. This is the result of the shift from traditional…

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Unintended Consequences or New Opportunities 

The ramifications of the recently resolved WGA strike and the ongoing SAG-AFTRA strike in Hollywood are still unknown, but if past performance is an indicator…

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A Systems-Based Approach to Metadata Management

Author: Andy Johnston

The importance of automation in metadata management for media organizations cannot be overstated.  With so much data available across so many sources,…

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It’s Time to Cost Optimise Your Metadata

Author: Jamie Mackinlay

This has been a tumultuous summer for the media industry. Studios are facing the harsh reality of declining profitability.  Changes in go-to-market…

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People Love Metadata (they just don’t realise it!)

It is not an overstatement to say that consumers love video. According to PWC, there will be 14.5 million Pay TV subscribers and 45 million…

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BE A WINNER WITH BETTER SPORTS METADATA

Sports fans are so-named because they are fanatical about their chosen teams or athletes. Whether it is English Football and American Basketball or individual golfers…

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5 Tips to Improve the Value of Your Metadata Repository

Being in the business of metadata management means we’ve processed, reviewed and improved the quality of a lot of descriptive data. While our cloud-native platform,…

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More Options Than Ever For Consuming TV Content

The options for viewing TV series, movies, concerts, sporting events, news and documentaries are greater than ever. Whether it’s via familiar linear channels or streaming…

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Metadata – The Black Gold of the Media Industry

CONTENT ITSELF IS NOT ENOUGH

Content aggregation is the name of the game for all video service providers. They may disagree with the term aggregation,…

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4 Essential Tips to Improve Viewer Engagement

Consumers are easily distracted. Data scientists and media analysts believe the average consumer has an 8 second attention span. This highlights the challenge facing video…

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Happy New Year!

Welcome to 2023! We hope your holidays were merry and bright. We start this new year refreshed and ready to embrace new opportunities.

As a…

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Our Holiday Wish – Federated Search

Is a new TV on your Christmas list?  If so, you will likely have even more options for watching video content. Your new TV will be…

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Metadata Powering Improved Content Discovery

“Let’s find something to watch tonight” is a common phrase in many households. However, the ability to find just the right program can be challenging.…

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A Metadata Strategy to Accelerate Viewer “Time to Enjoyment”

A scientific experiment performed in 2000 by psychologists Sheena Igyengar and Mark Lepper, took a straightforward look at how to solve the challenge of choice…

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Overcoming the Challenge of Too Much Choice

As streaming providers have become content creators and visa versa, the volume of content available to consumers has increased dramatically. Today, audiences have innumerable options…

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A Note from our new CEO, Jamie Mackinlay

Data is at the heart of most of the decisions we make on a daily basis. What time do I need to pick my son…

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Streaming industry trends for 2022 — and where metadata fits in

2021 was one of the biggest years for streaming yet. Media streaming was up 21% since Q3 2021 and hit streaming shows are breaking out of…

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MetaBroadcast has selected JustWatch for streaming metadata. Here’s what you need to know!

Online entertainment platforms are becoming more aware of the critical role metadata plays in their success. Without a metadata database to back up this knowledge,…

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Strengthen your metadata strategy with a seamless entertainment integration by licensing IMDb data

One of the major hurdles for entertainment streaming and content discovery services is organising and collecting metadata.

Metadata is critical to success in the online…

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Should you buy or build your metadata management solution?

We can all agree that metadata plays a vital business role regardless of your use case. Here’s one question that needs to be considered carefully…

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Best practice metadata management for streaming guides

It wasn’t too long ago that digital terrestrial TV seemed to have anything and everything you could ever want to watch. But in 2021, this…

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Behind the scenes of modern entertainment — how metadata fuels streaming success in 2021

The entertainment world is changing. 

Is that too much of an understatement?

Few industries have been completely turned over in the way that entertainment has.…

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Too much content, too hard to find

No one will disagree this year has been surreal. Due to the Covid lockdowns in most parts of the world, consumers have spent more time…

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How high-quality metadata drives consumer engagement

With video streaming services like Netflix, Amazon Prime Video and Disney+ on the rise, there is more content available for viewing than ever. These streamers (or Over…

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Value of metadata in search engines and recommendations

With thousands of hours of video content uploaded to the internet on a daily basis, there is no dearth of media and entertainment content. While…

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