About us
We are specialists in metadata management
MetaBroadcast is a specialist in metadata management for media organisations aggregating metadata from various sources.
Founded by former BBC technologists, we bring deep expertise in metadata and a clear vision for how technology can unlock its full potential. True data unification isn't just about technology; it's about the synergy of systems, people and processes. We help you break down data silos, whether from internal platforms or external sources, to create a seamless, enriched content ecosystem.
In the rapidly evolving TV and video landscape, metadata is the invisible force shaping audience insights, content discovery and viewer engagement. Unified metadata isn't just important; it's mission-critical. Our relentless focus is delivering a platform that serves as the single source of truth for descriptive metadata.
Today, MetaBroadcast leads the UK market in processing and managing aggregated metadata. Atlas powers tens of millions of daily transactions and handles over 10 million records with precision. Now in its fifth generation, Atlas has been continuously optimised for the scale, speed and intelligence required for accurate metadata processing, equivalence and workflow automation.
Our mission
To be the leading metadata management specialist, facilitating efficient availability of high-integrity descriptive metadata powering content discovery, viewer engagement and audience measurement solutions.
Our team
Data scientists, editors and software engineers
Karthik DasariChairman
Mark ThompsonNon-Executive Director
Tom Llewellyn-LloydCFO
Andy JohnstonCTO
James HangAccounts Executive
Dina LianouHead of Customer Success
Tristan Beardmore-GrayPlatform & System Architect
Emil EnacheSenior Engineer
Ivan KaraslavovApplication & Frontend Developer
Guy AmosHead of Editorial & Research
Simon WhitlockContent Data Editor
Andy YoungContent Data Editor
Cait TillContent Data Editor
Nesan PatherMarketing Executive
PercyChief Vibes Officer