Blogs

Barb awards metadata, interim overnight programme and commercial logs contracts

Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to…

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It’s Time to Cost Optimise Your Metadata

Author: Jamie Mackinlay

This has been a tumultuous summer for the media industry. Studios are facing the harsh reality of declining profitability.  Changes in go-to-market…

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People Love Metadata (they just don’t realise it!)

It is not an overstatement to say that consumers love video. According to PWC, there will be 14.5 million Pay TV subscribers and 45 million…

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BE A WINNER WITH BETTER SPORTS METADATA

Sports fans are so-named because they are fanatical about their chosen teams or athletes. Whether it is English Football and American Basketball or individual golfers…

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More Options Than Ever For Consuming TV Content

The options for viewing TV series, movies, concerts, sporting events, news and documentaries are greater than ever. Whether it’s via familiar linear channels or streaming…

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4 Essential Tips to Improve Viewer Engagement

Consumers are easily distracted. Data scientists and media analysts believe the average consumer has an 8 second attention span. This highlights the challenge facing video…

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Our Holiday Wish – Federated Search

Is a new TV on your Christmas list?  If so, you will likely have even more options for watching video content. Your new TV will be…

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Metadata Powering Improved Content Discovery

“Let’s find something to watch tonight” is a common phrase in many households. However, the ability to find just the right program can be challenging.…

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