Earth Day 2025: From Awareness to Everyday Action

Today is Earth Day—a moment to pause, reflect, and recommit to the planet we all share. But we know that meaningful change doesn’t happen in… Read More

Mind the Gap in Metadata Quality, Lessons Learned from the RadioTimes Audit

The Art of Genre Classification

Genre classification is crucial for how media companies organise, market, and distribute content, as well as conduct audience measurement. However, the process is inherently challenging… Read More

Audience Measurement: Transforming data into measurable impact

Content Aggregation: Unlocking Seamless Viewer Experiences

Unlocking the Power of ID Mapping: The Value of a Unified ID Registry

In today’s digital landscape, a single piece of content—whether a movie, TV show, or song—often exists in multiple versions. From director cuts and remastered editions… Read More

AI, Data Provenance, and the Future of Metadata

As we enter 2025, it’s remarkable to reflect on how much technology has evolved in just 25 years. The pace of technological advancement since the… Read More

Charting the Path to Progress: How MetaBroadcast is Transforming ESG Commitments into Action

2024 represents the beginning of MetaBroadcast’s measurable Environmental, Social, and Governance journey. With strategic customers inquiring about our commitment to sustainability in late 2023, we… Read More

Gain a Competitive Advantage with Data Provenance

In today’s digital-first world, media companies rely on more than just great content to succeed. Detailed, accurate, descriptive metadata ensures video programs reach the right… Read More

Actionable Audit Insights

Media and Entertainment companies managing and delivering video are under massive pressure to operate with reduced budgets, improve cross-enterprise efficiency, enable new use cases to… Read More

Let’s Talk About Genres

When it comes to metadata management and supporting the needs of video delivery platforms, genres are always top of mind. Why?  Genres are essential because… Read More

Is Your Data AI Ready?

IBC 2024 is just around the corner, and we anticipate ongoing attention on artificial intelligence. We believe in AI’s promise but also recognise that the… Read More

The Art of Equivalence

Metadata is the backbone of video delivery workflows. However, acquiring and consolidating relevant data for content libraries poses a unique and complex set of challenges. Read More

AI is Creating New Paradigms

Read our article published in the Spring 2024 MESA Journal. Read More

Innovation and Growth: My Perspective on Two Transformative Years at MetaBroadcast

Jamie Mackinlay, CEO They say hindsight is 20/20. When I joined MetaBroadcast as CEO two years ago, it was clear that the company had… Read More

Data Transformation Providing Metadata Assurance to ITV

Exploring Buy vs Build Strategies for Metadata Management

Optimising your metadata investment is crucial as budgets tighten and pressure mounts for improved operating margins. Metadata management is a pragmatic approach to controlling the… Read More

Metadata Management for Broadcasters

Metadata Management for Operators

Metadata Management for Production Companies

Metadata Management for Streaming Platforms

MetaBroadcast Earns DPP Committed to Sustainability Mark

London, 24th April 2024 — MetaBroadcast, the leading metadata management provider for broadcasters, streamer services, and Pay TV operators, today announced that it has been… Read More

Atlas Enabling Sustainable Metadata Management

As a business, MetaBroadcast is committed to reducing carbon emissions across its business. Atlas, our cloud-based active metadata platform, provides metadata management for broadcasters, streaming… Read More

MetaBroadcast Extends Relationship with RadioTimes.com to Power Programme Listings

MetaBroadcast has been awarded a three-year contract renewal by RadioTimes.com, the UK’s number one entertainment website. Read More

MetaBroadcast strengthens leadership to power growth

MetaBroadcast, the leading metadata management specialist for broadcasters, streamers and Pay TV operators, has expanded its executive leadership team with the announcement of Andy Johnston… Read More

Infographic – The Data Conundrum

Preserve Long Term Data Integrity

‘Good’ metadata provides additional context and information about data that makes it more useful, organized, and discoverable.  Good data removes ambiguity, increases data transparency, and… Read More

Reduce Your Metadata Costs with a Standardised Approach to Metadata Management

A Unified Metadata Repository Providing Measurable Value

Imagine a metadata repository of high-quality contextual data describing individual titles within a content catalogue. This is the goal of all media organisations. However, each… Read More

Infographic – Data Integrity Primer

The Undeniable Codependence of Data and Artificial Intelligence

Jamie Mackinlay, CEO It’s January 2024, and many of us take a moment at this time of year to reflect on the year just past… Read More

Barb Taps MetaBroadcast and Gracenote to Optimize TV Audience Measurement in UK

Gracenote programme metadata and content IDs delivered through the MetaBroadcast active data platform broaden Barb’s coverage, speed ratings reporting   London, December 7, 2023 –… Read More

Barb awards metadata, interim overnight programme and commercial logs contracts

Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to… Read More

Ensuring your content library is FAST-ready

If you are a media organisation, you are facing the headwinds of a market in transition. This is the result of the shift from traditional… Read More

IABM Journal Article – Overpaying for Data?

Unintended Consequences or New Opportunities 

The ramifications of the recently resolved WGA strike and the ongoing SAG-AFTRA strike in Hollywood are still unknown, but if past performance is an indicator… Read More

A Blueprint for Metadata Transformation

Case Study – Metabroadcast Active Metadata Management Elevates Radio Times Program Listings

A Systems-Based Approach to Metadata Management

Author: Andy Johnston The importance of automation in metadata management for media organizations cannot be overstated.  With so much data available across so many sources,… Read More

It’s Time to Cost Optimise Your Metadata

Author: Jamie Mackinlay This has been a tumultuous summer for the media industry. Studios are facing the harsh reality of declining profitability.  Changes in go-to-market… Read More

eBook – TV’s IP Future Demands a New Approach to Metadata Management

Audit

People Love Metadata (they just don’t realise it!)

It is not an overstatement to say that consumers love video. According to PWC, there will be 14.5 million Pay TV subscribers and 45 million… Read More

Infographic – The Road to High Quality Data

BE A WINNER WITH BETTER SPORTS METADATA

Sports fans are so-named because they are fanatical about their chosen teams or athletes. Whether it is English Football and American Basketball or individual golfers… Read More

Automating a Unified Metadata Repository

M+E Journal Article: Automating a Unified Metadata Repository

Atlas

5 Tips to Improve the Value of Your Metadata Repository

Being in the business of metadata management means we’ve processed, reviewed and improved the quality of a lot of descriptive data. While our cloud-native platform,… Read More

More Options Than Ever For Consuming TV Content

The options for viewing TV series, movies, concerts, sporting events, news and documentaries are greater than ever. Whether it’s via familiar linear channels or streaming… Read More

Metadata – The Black Gold of the Media Industry

CONTENT ITSELF IS NOT ENOUGH Content aggregation is the name of the game for all video service providers. They may disagree with the term aggregation,… Read More

TV’s IP Future Demands a New Approach to Metadata Management

4 Essential Tips to Improve Viewer Engagement

Consumers are easily distracted. Data scientists and media analysts believe the average consumer has an 8 second attention span. This highlights the challenge facing video… Read More

Happy New Year!

Welcome to 2023! We hope your holidays were merry and bright. We start this new year refreshed and ready to embrace new opportunities. As a… Read More

Viewer Engagement

Content Discovery

IABM Journal Article – Convergence Forcing a Focus on Data

Our Holiday Wish – Federated Search

Is a new TV on your Christmas list?  If so, you will likely have even more options for watching video content. Your new TV will be… Read More

M+E Journal Article: Looking to Old Ways to Unlock New Value

Case Study – Empowering Audience Measurement for UK broadcasters

Metadata Powering Improved Content Discovery

“Let’s find something to watch tonight” is a common phrase in many households. However, the ability to find just the right program can be challenging. Read More

A Metadata Strategy to Accelerate Viewer “Time to Enjoyment”

A scientific experiment performed in 2000 by psychologists Sheena Igyengar and Mark Lepper, took a straightforward look at how to solve the challenge of choice… Read More

Overcoming the Challenge of Too Much Choice

As streaming providers have become content creators and visa versa, the volume of content available to consumers has increased dramatically. Today, audiences have innumerable options… Read More

A Note from our new CEO, Jamie Mackinlay

Data is at the heart of most of the decisions we make on a daily basis. What time do I need to pick my son… Read More

MetaBroadcast appoints Jamie Mackinlay as new Chief Executive Officer

MetaBroadcast, the UK’s leading metadata specialist, today announced the appointment of Jamie Mackinlay as CEO. Jamie is a proven media tech business leader, with significant… Read More

Streaming industry trends for 2022 — and where metadata fits in

2021 was one of the biggest years for streaming yet. Media streaming was up 21% since Q3 2021 and hit streaming shows are breaking out of… Read More

MetaBroadcast has selected JustWatch for streaming metadata. Here’s what you need to know!

Online entertainment platforms are becoming more aware of the critical role metadata plays in their success. Without a metadata database to back up this knowledge,… Read More

Strengthen your metadata strategy with a seamless entertainment integration by licensing IMDb data

One of the major hurdles for entertainment streaming and content discovery services is organising and collecting metadata. Metadata is critical to success in the online… Read More

Should you buy or build your metadata management solution?

We can all agree that metadata plays a vital business role regardless of your use case. Here’s one question that needs to be considered carefully… Read More

Best practice metadata management for streaming guides

It wasn’t too long ago that digital terrestrial TV seemed to have anything and everything you could ever want to watch. But in 2021, this… Read More

Behind the scenes of modern entertainment — how metadata fuels streaming success in 2021

The entertainment world is changing.  Is that too much of an understatement? Few industries have been completely turned over in the way that entertainment has. Read More

Too much content, too hard to find

No one will disagree this year has been surreal. Due to the Covid lockdowns in most parts of the world, consumers have spent more time… Read More

How high-quality metadata drives consumer engagement

With video streaming services like Netflix, Amazon Prime Video and Disney+ on the rise, there is more content available for viewing than ever. These streamers (or Over… Read More

Value of metadata in search engines and recommendations

With thousands of hours of video content uploaded to the internet on a daily basis, there is no dearth of media and entertainment content. While… Read More